Put AI to work
in your consumer brand.
Shelf Help helps challenger and mid-size consumer brands put AI to work across marketing, insights, and trade spend. It's the playbook the giants pay millions for, sized for brands that can't. Start with a free guide, learn at your own pace, and bring in expert help when the stakes are high.
Meet AI at your own pace.
Learn the fundamentals
Grab 50 AI Prompts for Brand Marketers, ready-to-steal prompts for insights, retail media, trade, and more. New to AI? Start with Prompting 101.
Get the prompts →Take a course
Structured, on-demand courses that turn AI curiosity into a working skill, taught with the same approach Chad uses in his Rutgers Business School classroom.
See what's coming →Work with Chad
High-touch advisory for consumer brands ready to move: trade and marketing spend audits, implementation sprints, and team enablement, delivered remotely.
Explore advisory →Built for busy operators.
1. No travel, no theater
Everything is delivered async or over videoconference. You get outcomes, not on-site consulting rituals.
2. Fixed scope, fixed price
Advisory engagements are productized with defined deliverables, so you know exactly what you're getting and what it costs.
3. You keep the roadmap
Every engagement ends with artifacts your team owns: playbooks, prompts, workflows, and a plan that outlives the engagement.
Strategy chops. Teaching craft.
Applied to AI.
Most AI consultants are either technologists who can't talk business or marketers who can't go deep. Chad Lesher spent nearly two decades inside Meta, Kimberly-Clark, Unilever, and Schering-Plough doing corporate strategy, finance, and go-to-market work, including designing a global incentive program at Meta that returned over 3X ROI.
Today he teaches marketing strategy at Rutgers Business School and helps consumer brands adopt AI the same way big companies adopt any capability: find the highest-value use cases first, prove them fast, and train the team to run without a consultant.
Start with the free prompts.
50 AI Prompts for Brand Marketers puts working prompts for insights, retail media, and trade in your hands today. It's the fastest proof that AI belongs in your brand's toolkit.